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Digital Marketing

Digital Marketing

Digital marketing differs from traditional internet marketing as it involves the use of channels and methods that enable an organization to do targeted marketing activities, analyse marketing campaigns and understand what is working and what isn’t [typically in real-time]. The information consumption pattern of Indians is changing fast. It’s moving away from traditional media like News Papers, Magazines or TV in favour of digital data consumption on PCs, Mobiles & Tabs. For an ecommerce business it becomes all the more important to have a right digital marketing strategy in place. Often start-ups underestimate the efforts and money required for digital marketing in order to build sales in the initial years of business and in the process end up hiring the wrong digital marketing company.

Social Media Marketing (SMM)

Social Media Marketing is more of a branding exercise than a hardcore sales driving activity. There are numerous examples of very successful brand building exercises primarily driven on social media.Not only is it very cost effective but it also offers unique advantages that traditional media cannot match. It is your ticket to engaging and interacting with your target audience in a whole new way! Do not forget to include social media marketing in your ecommerce marketing strategy.

Our social media experts work hand in hand with you to form simple, efficient and edgy social media strategies and their seamless execution. Because our team has a diverse mix of experts– content strategists, social media specialists, programmers, designers, video experts and online marketing professionals, we can provide you a whole basket of offerings like no one else can. We’ve managed profiles of well-established companies, medium sized businesses and new startups-and they’re all doing great on social media!

What makes social media a great platform is the amount of time spent by audiences. Also it is important to look at social media as an integral part of the overall digital marketing campaign which is provided best by an agency that provides holistic digital marketing services

Facebook

Facebook is the indisputable leader amongst the myriad of social media platforms that have cropped up in the past decade. By the end of June-2015 Facebook’s user-base has already crossed 125 Million in India; it’s second biggest market globally. As per a report in TOI, some 59 million people access Facebook daily and 53 million access using mobile devices.

You Tube

ndia YouTube has 1.2 million [approx.] registered subscribers and daily 18 million [approx.] videos are watched, which constitutes of 5.5 percent of total daily world videos views. [Source- Trackalytics.com] It’s a platform to keep in touch with specific audiences. If your business can naturally dish out content that’s likable and shareable, you’ll find this medium very rewarding.

Social Media Marketing

  • Focusing on the right platform/platforms
  • A well balanced communication strategy
  • Aggressive posting
  • Effective targeting
  • Understanding your TG’s social media habits

Email Marketing

Email marketing, when done correctly, generally has the highest ROI of the digital channels. Email marketing tends to be more retention oriented than acquisition oriented. There are very few digital marketing agencies in India that provide effective and result-oriented email marketing services.

  • Quality of email database
  • Effective monitoring of post campaign report
  • Testing and optimization
  • Time and day of the week
  • Personalized message, content & call to action
  • Using behavioral triggers
  • Segmentation and targeting

Affiliate Marketing

In many ways affiliate marketing resembles display. The difference lies in the relationship between advertisers and publishers, and performance based costing. Online marketing services are very common these days; the idea is to choose the right agency.

  • Careful selection of affiliates
  • Smartly planned affiliate offers and discounts
  • Close monitoring of affiliate activities

Have a project and finding team to develop it?